# 1X — Building Your NEO

A 170-second factory film that moves from macro shots of machines, through the Hayward factory floor and the knit suit, to a staged wooden room where a craftsman finishes a NEO humanoid. There is no voiceover and almost no text.

- Code: BR-0038
- Kind: Brand film
- Format: Brand manifesto
- Brand: 1X
- Length: 170.3s · 22 beats · 7.8 beats/min · 57 hard cuts
- Industry: Hardware, AI, Consumer electronics
- Style: Cinematic, Premium, Music-led, No voiceover, Product macro, Slow and deliberate, Live action, Fast cutting
- Original: https://x.com/1x_tech/status/2049855122612924562
- Full breakdown: https://cutmap.co/v/1x-building-your-neo

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/1x-building-your-neo.