# 1X — Introducing NEO Beta

A wordless live-action launch film in which a humanoid robot quietly helps a woman get ready to leave, then stands with her in an arm-in-arm pose, with one line of type and the 1X logo.

- Code: LN-0216
- Kind: Launch film
- Format: Live-action product film
- Brand: 1X
- Length: 30.4s · 9 beats · 17.7 beats/min · 2 hard cuts
- Industry: Hardware, Consumer electronics
- Style: Live action, Cinematic, Minimal, Slow and deliberate, No voiceover, Music-led, Premium
- Original: https://x.com/1x_tech/status/1829567690681307284
- Full breakdown: https://cutmap.co/v/1x-introducing-neo-beta

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/1x-introducing-neo-beta.