# 1X NEO — Design

A silent-text, macro-photographed CGI film that tours the NEO home robot's body from its internal tendons and fingers to its soft knit skin, speaker, camera and head, and ends on a row of three robots in different colours.

- Code: BR-0137
- Kind: Brand film
- Format: 3D product hero
- Brand: 1X
- Length: 58.3s · 22 beats · 22.7 beats/min · 21 hard cuts
- Industry: Hardware, AI, Consumer electronics
- Style: 3D render, Product macro, Photoreal, Premium, Slow and deliberate, Music-led, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=mveqrNJj8ME
- Full breakdown: https://cutmap.co/v/1x-neo-design

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/1x-neo-design.