# 1X — NEO Home Robot launch film

A founder-led launch film that opens with the founder beside a soft-bodied humanoid, then cuts through hardware macros, home scenes and robot point-of-view chores, and ends on a price card and a URL.

- Code: LN-0139
- Kind: Launch film
- Format: Founder-led film
- Brand: 1X (NEO)
- Length: 42.3s · 19 beats · 26.9 beats/min · 24 hard cuts
- Industry: Hardware, AI, Consumer electronics
- Style: Cinematic, Live action, Premium, Fast cutting, Product macro, Voiceover, Music-led
- Original: https://x.com/BerntBornich/status/1983235110729330705
- Full breakdown: https://cutmap.co/v/1x-neo-home-robot-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/1x-neo-home-robot-launch-film.