# adidas — AE 1 'No Lie' lie-detector interview

A deadpan 80-second spot in which a 1970s-style polygraph examiner quizzes Anthony Edwards about his AE 1 shoe against a burnt-orange studio backdrop. Subtitled Q&A, macro shots of the polygraph and a late shoe reveal build to the line 'It's Belee Dat.' and the product lockup.

- Code: AD-0471
- Kind: Ad
- Format: Other
- Brand: adidas
- Length: 79.8s · 30 beats · 22.6 beats/min · 46 hard cuts
- Industry: Fashion and beauty, Sport, Consumer electronics
- Style: Cinematic, Dialogue, Captions, Humorous, Product macro, Premium, Live action, Fast cutting
- Original: https://www.youtube.com/watch?v=v6-FRL9Mpys
- Full breakdown: https://cutmap.co/v/adidas-ae-1-no-lie-lie-detector-interview

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/adidas-ae-1-no-lie-lie-detector-interview.