# adidas — Summer of Sport, You Got This

A 76-second anthem that opens in dark black-and-white portraits of athletes under pressure, flips to full-colour training and play, and ends on a playful, handheld, lens-in-face close-up for each athlete before a spaced-out 'YOU GOT THIS' and the logo.

- Code: BR-0267
- Kind: Brand film
- Format: Brand manifesto
- Brand: adidas
- Length: 76.5s · 22 beats · 17.3 beats/min · 56 hard cuts
- Industry: Sport, Fashion and beauty, Retail
- Style: Cinematic, Monochrome, Characters, Music-led, No voiceover, Fast cutting, Whip pans, Premium
- Original: https://www.youtube.com/watch?v=32__plJ-Q_Y
- Full breakdown: https://cutmap.co/v/adidas-summer-of-sport-you-got-this

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/adidas-summer-of-sport-you-got-this.