# Airbnb — AirCover for Hosts: Merlot

A 15-second 3D miniature-world ad in which a tiny diorama living room builds itself, a man on the sofa spills a glass of red wine, and the room is swallowed by red before resetting clean. It lands on 'airbnb it.' and the logo.

- Code: AD-0168
- Kind: Ad
- Format: 3D animated story
- Brand: Airbnb
- Made by: Buck Animation
- Length: 15.1s · 10 beats · 39.8 beats/min · 3 hard cuts
- Industry: Travel, Consumer apps
- Style: 3D render, Cinematic, Premium, Slow and deliberate, Music-led, No voiceover, Big type, Match cuts
- Original: https://www.youtube.com/watch?v=HU-wFN42sMs
- Full breakdown: https://cutmap.co/v/airbnb-aircover-for-hosts-merlot

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-aircover-for-hosts-merlot.