# Airbnb — Don't just see Mexico City, experience it

A fast, music-led montage ad that pitches three Airbnb Experiences in Mexico City (wrestling, shopping, street football) with numbered chapters, hand-drawn arrows and comic-style captions. It ends on a one-line brand idea.

- Code: AD-0173
- Kind: Ad
- Format: Montage
- Brand: Airbnb
- Length: 38.7s · 14 beats · 21.7 beats/min · 45 hard cuts
- Industry: Travel, Consumer apps
- Style: Fast cutting, Big type, Captions, Beat-synced edit, Music-led, No voiceover, Playful, Collage
- Original: https://www.youtube.com/watch?v=LHtsxXv6bS0
- Full breakdown: https://cutmap.co/v/airbnb-don-t-just-see-mexico-city-experience-it

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-don-t-just-see-mexico-city-experience-it.