# Airbnb — Don't just see Rome, experience it

A fast, playful ad that sells three Airbnb Experiences in Rome (a Caesar murder mystery, a pizza tour, an art restoration class) by numbering them on screen and cutting through vintage Rome footage, paintings, food and local hosts, ending on a one-line brand idea.

- Code: AD-0215
- Kind: Ad
- Format: Feature tour
- Brand: Airbnb
- Length: 36.5s · 21 beats · 34.5 beats/min · 38 hard cuts
- Industry: Travel, Consumer apps
- Style: Fast cutting, Big type, Captions, Collage, Humorous, Live action, Match cuts, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=ujUwBLKU0t8
- Full breakdown: https://cutmap.co/v/airbnb-don-t-just-see-rome-experience-it

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-don-t-just-see-rome-experience-it.