# Airbnb — Don't just see Seoul

A fast, playful ad for Airbnb Experiences in Seoul. A countdown of three local experiences (K-pop dance, pressed flowers, Taekwondo) is cut with doodles, pixel art, stickers and era-styled footage, and ends on a line that sums up the idea.

- Code: AD-0188
- Kind: Ad
- Format: Montage
- Brand: Airbnb
- Length: 39.7s · 22 beats · 33.3 beats/min · 39 hard cuts
- Industry: Travel, Consumer apps
- Style: Fast cutting, Big type, Captions, Playful, Humorous, Beat-synced edit, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=XOFDXfXzOWc
- Full breakdown: https://cutmap.co/v/airbnb-don-t-just-see-seoul

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-don-t-just-see-seoul.