# Airbnb — Don't just see Tokyo, experience it

A fast, photo-collage style ad that splits Tokyo into three Airbnb experiences (ramen, a tea ceremony, lantern painting). Each is introduced with a numbered caption, then played through quick cuts, pixel-art overlays and small arrow labels, and the film closes on a street dancer and the line 'Don't just see a place Experience it'.

- Code: AD-0184
- Kind: Ad
- Format: Feature tour
- Brand: Airbnb
- Length: 45.0s · 22 beats · 29.4 beats/min · 50 hard cuts
- Industry: Travel, Consumer apps
- Style: Captions, Fast cutting, Beat-synced edit, Collage, Split screen, Match cuts, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=_cdKCUKct6A
- Full breakdown: https://cutmap.co/v/airbnb-don-t-just-see-tokyo-experience-it

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-don-t-just-see-tokyo-experience-it.