# Airbnb — Introducing the Bélo

A 105-second kinetic type and flat-illustration film that explains the Bélo symbol: a lonely world of dots, a call for belonging, a paper plane and postcards, a moon flag, and a line that draws the logo. It ends on a clean wordmark hold.

- Code: BR-0050
- Kind: Brand film
- Format: Kinetic type film
- Brand: Airbnb
- Length: 104.5s · 21 beats · 12.1 beats/min · 7 hard cuts
- Industry: Consumer apps, Travel
- Style: Kinetic type, Flat 2D, Morph transitions, Music-led, No voiceover, Big type, Minimal, Playful
- Original: https://www.youtube.com/watch?v=nMITXMrrVQU
- Full breakdown: https://cutmap.co/v/airbnb-introducing-the-belo

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-introducing-the-belo.