# Airbnb.org — Relief Begins at Home

A wordless live-action film that follows a mother and daughter from a cold, teal emergency shelter into a warm private home, cutting each shelter scene against its warm twin. A short card sequence at the end names free emergency housing and asks for donations.

- Code: AD-0158
- Kind: Ad
- Format: Problem and solution
- Brand: Airbnb.org
- Length: 30.1s · 10 beats · 19.9 beats/min · 7 hard cuts
- Industry: Non-profit, Travel
- Style: Cinematic, Live action, Emotional, Match cuts, Slow and deliberate, Music-led, No voiceover, Captions
- Original: https://www.youtube.com/watch?v=0pPuW7gU8CM
- Full breakdown: https://cutmap.co/v/airbnb-org-relief-begins-at-home

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-org-relief-begins-at-home.