# Airbnb — The Up House

A short social film that opens on a child's crayon drawing of a house, then reveals the real house floating under a huge balloon cluster. It ends on a sunset recolour that carries into an Inside Out 2 teaser and a black title card.

- Code: SO-0043
- Kind: Social cut
- Format: Live-action product film
- Brand: Airbnb
- Length: 18.7s · 8 beats · 25.6 beats/min · 5 hard cuts
- Industry: Travel, Entertainment
- Style: Cinematic, Push-ins, Music-led, No voiceover, Match cuts, Slow and deliberate
- Original: https://x.com/Airbnb/status/1785765457217069313
- Full breakdown: https://cutmap.co/v/airbnb-the-up-house

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-the-up-house.