# Airbnb — We Accept

A 30-second brand film made of tight close-up faces that split-wipe into one another while a single white sentence builds word by word across them. It ends on a coral card with the hashtag and the Airbnb logo.

- Code: BR-0153
- Kind: Brand film
- Format: Brand manifesto
- Brand: Airbnb
- Length: 30.1s · 22 beats · 43.8 beats/min · 13 hard cuts
- Industry: Travel, Consumer apps
- Style: Kinetic type, Big type, Match cuts, Split screen, Music-led, No voiceover, Premium, Emotional
- Original: https://www.youtube.com/watch?v=yetFk7QoSck
- Full breakdown: https://cutmap.co/v/airbnb-we-accept

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-we-accept.