# Airbnb — Zoom | Beachfront

A photo-led travel ad that cuts a friends' beach trip to a pop track, from airport to island to turtle swim, then lands on a Korean-language app screen for the Beachfront category and the Airbnb logo.

- Code: AD-0217
- Kind: Ad
- Format: Montage
- Brand: Airbnb
- Length: 30.1s · 23 beats · 45.9 beats/min · 24 hard cuts
- Industry: Travel, Consumer apps
- Style: Beat-synced edit, Fast cutting, Music-led, No voiceover, Photoreal, Live action, Light UI, Phone UI
- Original: https://www.youtube.com/watch?v=zTdvwUe25lQ
- Full breakdown: https://cutmap.co/v/airbnb-zoom-beachfront

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/airbnb-zoom-beachfront.