# Alexa+ — So Good It's Scary (Big Game)

A 60-second comedy spot in which Chris Hemsworth becomes convinced his smart-home assistant is plotting against him. Each paranoid imagining (garage trap, pool cover, bear attack, house explosion) is undercut by a plain Alexa+ screen showing a helpful action, and the film ends on the product name.

- Code: AD-0120
- Kind: Ad
- Format: Problem and solution
- Brand: Alexa+
- Length: 60.1s · 25 beats · 24.9 beats/min · 32 hard cuts
- Industry: AI, Consumer electronics, Consumer apps
- Style: Cinematic, Humorous, Live action, Device mockups, Fast cutting, Premium, Characters
- Original: https://www.youtube.com/watch?v=ha92_hfK9Po
- Full breakdown: https://cutmap.co/v/alexa-so-good-it-s-scary-big-game

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/alexa-so-good-it-s-scary-big-game.