# Allbirds — From Sugar to Shoe

A 68-second process film with no voiceover and no explanatory copy that follows sugarcane from soil to a blue flip-flop. It cuts through crop, lab, factory and kitchen footage, mixes in archive clips and a retro cartoon, and ends on a beach with a four-word line and the logo.

- Code: BR-0284
- Kind: Brand film
- Format: Montage
- Brand: Allbirds
- Length: 67.6s · 22 beats · 19.5 beats/min · 43 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Collage, Fast cutting, Match cuts, Music-led, No voiceover, Product macro, Humorous
- Original: https://www.youtube.com/watch?v=Mb_dM9ByM3A
- Full breakdown: https://cutmap.co/v/allbirds-from-sugar-to-shoe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-from-sugar-to-shoe.