# Allbirds — From Tree to Shoe

A 72-second, no-voiceover process film that follows eucalyptus from forest canopy to wood chip, pulp, fibre, yarn and finished sneaker, then loops back to the treetops for the line 'SHOES MADE FROM TREES'. A wry gag, a silent-film clip of a man in a top hat, breaks up the macro material shots.

- Code: BR-0304
- Kind: Brand film
- Format: Montage
- Brand: Allbirds
- Length: 72.4s · 26 beats · 21.5 beats/min · 34 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, Product macro, Music-led, No voiceover, Match cuts, Humorous, Slow and deliberate
- Original: https://www.youtube.com/watch?v=bIC6OahXqmI
- Full breakdown: https://cutmap.co/v/allbirds-from-tree-to-shoe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-from-tree-to-shoe.