# Allbirds — From Wool to Shoe

A 74-second process film that follows wool from a flock of sheep through washing, carding and spinning to a knitter and finished shoes. It has no voiceover and almost no text until the last seconds, when 'SHOES MADE FROM WOOL' and the logo appear over a hillside.

- Code: BR-0318
- Kind: Brand film
- Format: Montage
- Brand: Allbirds
- Length: 74.2s · 26 beats · 21 beats/min · 38 hard cuts
- Industry: Fashion and beauty, Retail, Consumer electronics
- Style: Cinematic, Product macro, Music-led, No voiceover, Fast cutting, Match cuts, Slow and deliberate, Photoreal
- Original: https://www.youtube.com/watch?v=pp-mZsbRGE4
- Full breakdown: https://cutmap.co/v/allbirds-from-wool-to-shoe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-from-wool-to-shoe.