# Allbirds — Let It Rain (Mizzle, :30)

A 30-second live-action spot that starts with a man dreading a rainy morning and turns, once he laces up water-resistant shoes, into a joyful run through puddles. The grade goes from near-black to teal, and the brand appears only at the open and the end.

- Code: AD-0457
- Kind: Ad
- Format: Problem and solution
- Brand: Allbirds
- Length: 30.1s · 19 beats · 37.8 beats/min · 17 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, Music-led, No voiceover, Fast cutting, Slow and deliberate, Emotional, Premium
- Original: https://www.youtube.com/watch?v=bkqOkjSCHTk
- Full breakdown: https://cutmap.co/v/allbirds-let-it-rain-mizzle-30

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-let-it-rain-mizzle-30.