# Allbirds — Meet the Tree Breezers

A music-led dance film that follows dancers in flat shoes through a staircase, a studio, a rooftop, a park and a street, cutting on the beat from feet to full body. Four short lines of copy carry the product claim: a ballet flat so comfortable you might have to dance.

- Code: AD-0408
- Kind: Ad
- Format: Music-video style
- Brand: Allbirds
- Length: 30.1s · 22 beats · 43.9 beats/min · 15 hard cuts
- Industry: Fashion and beauty, E-commerce
- Style: Beat-synced edit, Live action, Fast cutting, Match cuts, Music-led, No voiceover, Pastel, Playful
- Original: https://www.youtube.com/watch?v=7dvSKzrqAlA
- Full breakdown: https://cutmap.co/v/allbirds-meet-the-tree-breezers

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-meet-the-tree-breezers.