# Allbirds — Meet the Wool Loungers

A comic launch film for a slip-on shoe. A Kiwi traveller talks so fast the film has to add subtitles, then an 'insert flashy product montage' joke leads into a real colour-block shoe montage and a club-lit close-up ending.

- Code: LN-1321
- Kind: Launch film
- Format: Problem and solution
- Brand: Allbirds
- Length: 30.1s · 13 beats · 25.9 beats/min · 12 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Humorous, Live action, Captions, Bold, Fast cutting, Pastel, Voiceover, Beat-synced edit
- Original: https://www.youtube.com/watch?v=y3Sxr7_nggg
- Full breakdown: https://cutmap.co/v/allbirds-meet-the-wool-loungers

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-meet-the-wool-loungers.