# Allbirds — Sheep Meeting

A live-action comic ad in which a man in a barber's cape walks out mid-haircut and travels across town, road and countryside to meet the sheep his shoes came from. The product shows only in the shoes on his feet, and the film ends on a quiet logo hold.

- Code: AD-0411
- Kind: Ad
- Format: Live-action product film
- Brand: Allbirds
- Length: 30.1s · 15 beats · 29.9 beats/min · 14 hard cuts
- Industry: Fashion and beauty, Retail, E-commerce
- Style: Live action, Cinematic, Humorous, Premium, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=BXrduVrCbhM
- Full breakdown: https://cutmap.co/v/allbirds-sheep-meeting

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-sheep-meeting.