# Allbirds — Soft, Cozy, Sheep, Shoe

A word-led montage ad that cuts vintage and stock footage of soft, cozy things under one centred word at a time (SOFT, COZY), then ties them to SHEEP and SHOE. The shoe itself arrives only as a recurring grey-studio shot, until the film ends on the Allbirds logo.

- Code: AD-0430
- Kind: Ad
- Format: Montage
- Brand: Allbirds
- Length: 30.1s · 22 beats · 43.8 beats/min · 36 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Fast cutting, Beat-synced edit, Big type, Captions, Collage, Music-led, No voiceover, Match cuts
- Original: https://www.youtube.com/watch?v=NT4yJm6M48s
- Full breakdown: https://cutmap.co/v/allbirds-soft-cozy-sheep-shoe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-soft-cozy-sheep-shoe.