# Allbirds — The Arrival

A 15-second holiday spot in which a man wakes at 6:30, sees a plastic Santa on his frosty lawn, and slowly accepts that the season has arrived. He puts on wool sneakers and sits down to wait, ending on a festive product line-up and logo.

- Code: AD-0432
- Kind: Ad
- Format: Other
- Brand: Allbirds
- Length: 15.1s · 17 beats · 67.7 beats/min · 14 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Humorous, Fast cutting, Premium, Live action, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=QgbrnSbyyqY
- Full breakdown: https://cutmap.co/v/allbirds-the-arrival

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-the-arrival.