# Allbirds — The Gift

A 15-second holiday ad that opens on a storybook title card, then iris-wipes into a deadpan scene of a woman unwrapping a creepy portrait for two stiff girls. A close-up of her white sneakers and a forced smile follow, and it ends on the shoe range under a Christmas set.

- Code: AD-0412
- Kind: Ad
- Format: Problem and solution
- Brand: Allbirds
- Length: 15.1s · 8 beats · 31.9 beats/min · 6 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Live action, Cinematic, Humorous, No voiceover, Premium, Slow and deliberate
- Original: https://www.youtube.com/watch?v=23388a1P-M0
- Full breakdown: https://cutmap.co/v/allbirds-the-gift

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-the-gift.