# Allbirds — The Nutcrackers

A 15-second holiday ad that plays a awkward party for dark comedy: a woman is stared at by nutcrackers, then the film drops to her comfortable shoes and ends on a festive product lineup.

- Code: AD-0458
- Kind: Ad
- Format: Problem and solution
- Brand: Allbirds
- Length: 15.1s · 9 beats · 35.8 beats/min · 5 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, Humorous, No voiceover, Music-led, Premium
- Original: https://www.youtube.com/watch?v=bRrvPGLwMdY
- Full breakdown: https://cutmap.co/v/allbirds-the-nutcrackers

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-the-nutcrackers.