# Allbirds — The Parents

A 15-second holiday ad in one dark party scene. A woman ladles eggnog while her parents embrace beside her, the nog spills onto her Allbirds shoe, and a bright product lineup closes the film. No voiceover; the gag plays out on faces, bodies and one close shot of the shoe.

- Code: AD-0459
- Kind: Ad
- Format: Problem and solution
- Brand: Allbirds
- Length: 15.1s · 6 beats · 23.9 beats/min · 5 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Light UI, Slow and deliberate, Humorous, Premium, Characters, No voiceover
- Original: https://www.youtube.com/watch?v=ZF60pYdXiXA
- Full breakdown: https://cutmap.co/v/allbirds-the-parents

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-the-parents.