# Allbirds — Tree Flyer 2 launch

A live-action running film that follows three friends from a lace-up on a bench through a town and out onto a trail, cut to a driving music bed. It ends on a tagline over a shoe heel, the product name and the logo, all laid over laughing runners.

- Code: LN-1277
- Kind: Launch film
- Format: Live-action product film
- Brand: Allbirds
- Length: 30.1s · 17 beats · 33.9 beats/min · 22 hard cuts
- Industry: Fashion and beauty, Retail, Energy and climate
- Style: Live action, Fast cutting, Cinematic, Music-led, No voiceover, Whip pans, Beat-synced edit, Premium
- Original: https://www.youtube.com/watch?v=QrGI5wUWCH4
- Full breakdown: https://cutmap.co/v/allbirds-tree-flyer-2-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-tree-flyer-2-launch.