# Allbirds — Tree Flyer running shoe film

A fast, music-led running film that cuts a crew of friends from track to hill to city streets, with glitch-and-flare edits and puffy 3D type. The product is named in the first seconds and the line 'MORE BOUNCE, LESS OUNCE' lands at the end.

- Code: AD-0409
- Kind: Ad
- Format: Montage
- Brand: Allbirds
- Length: 45.2s · 19 beats · 25.2 beats/min · 31 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Fast cutting, Beat-synced edit, Live action, Glitch, Whip pans, Music-led, No voiceover, Cinematic
- Original: https://www.youtube.com/watch?v=-_in-LP2r_M
- Full breakdown: https://cutmap.co/v/allbirds-tree-flyer-running-shoe-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-tree-flyer-running-shoe-film.