# Allbirds — Tree Meeting

A live-action comedy-drama ad in which a woman leaves a dental chair still wearing the paper bib, drives to a field and walks to meet the tree her Tree Runners were made from. No voiceover and no product copy until the end card, so the story carries the pitch.

- Code: AD-0461
- Kind: Ad
- Format: Live-action product film
- Brand: Allbirds
- Length: 30.1s · 15 beats · 29.9 beats/min · 12 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, Live action, No voiceover, Music-led, Humorous, Emotional, Slow and deliberate
- Original: https://www.youtube.com/watch?v=kE5MWlktxUc
- Full breakdown: https://cutmap.co/v/allbirds-tree-meeting

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-tree-meeting.