# Allbirds — Tree Runner

A 30-second spring and summer ad with no hard cuts. One continuous camera glides from a sunlit apartment window to a beach, where the laces of the shoes are blown by a breeze that a pigeon and a seagull react to. The ad has no voiceover and ends on a tagline and the logo.

- Code: AD-0410
- Kind: Ad
- Format: Live-action product film
- Brand: Allbirds
- Length: 30.1s · 8 beats · 16 beats/min · 0 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Cinematic, One continuous camera, Push-ins, Music-led, No voiceover, Slow and deliberate, Premium, Match cuts
- Original: https://www.youtube.com/watch?v=CsLCWTUaoCY
- Full breakdown: https://cutmap.co/v/allbirds-tree-runner

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-tree-runner.