# Allbirds — Tree Runners, Light Breezy Tree Shoe

A 30-second kinetic word film. One big white word at a time (LIGHT, BREEZY, TREE, SHOE) sits over a cut between nature footage, vintage archive clips and clean product shots, and the cutting speeds up until it lands on the Allbirds logo.

- Code: AD-0460
- Kind: Ad
- Format: Kinetic type film
- Brand: Allbirds
- Length: 30.1s · 22 beats · 43.8 beats/min · 35 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Kinetic type, Fast cutting, Beat-synced edit, Collage, Music-led, No voiceover, Big type, Match cuts
- Original: https://www.youtube.com/watch?v=c3c5L8cxbAk
- Full breakdown: https://cutmap.co/v/allbirds-tree-runners-light-breezy-tree-shoe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-tree-runners-light-breezy-tree-shoe.