# Allbirds — Why SweetFoam™?

A presenter-led explainer that sets up the petroleum problem with visual puns and numbers, answers with sugarcane-based green EVA, then ends with a staged beach set and brand sign-off.

- Code: LN-1281
- Kind: Launch film
- Format: Talking-head explainer
- Brand: Allbirds
- Length: 77.8s · 30 beats · 23.1 beats/min · 34 hard cuts
- Industry: Fashion and beauty, Energy and climate, Retail
- Style: Light UI, Humorous, Live action, Voiceover, Match cuts, Product macro, Captions
- Original: https://www.youtube.com/watch?v=OrsRxHqLDic
- Full breakdown: https://cutmap.co/v/allbirds-why-sweetfoamtm

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/allbirds-why-sweetfoamtm.