# Apple — AirPods Pro 3 launch film

A music-led launch film that alternates black dancer silhouettes in glass ripples with white product close-ups, each paired with one short feature line, and closes on the Apple logo and a black tail.

- Code: LN-0773
- Kind: Launch film
- Format: UI motion film
- Brand: Apple
- Length: 47.9s · 19 beats · 23.8 beats/min · 11 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Premium, Music-led, No voiceover, Kinetic type, Morph transitions, Beat-synced edit, Minimal
- Original: https://www.youtube.com/watch?v=EMmKs8vMKhU
- Full breakdown: https://cutmap.co/v/apple-airpods-pro-3-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-airpods-pro-3-launch-film.