# Apple Business Essentials — Kinetic type ad (fan motion piece)

A 26-second kinetic type film in Alight Motion that tells one story in short lines: a small business grows from 50 people to 150 devices, then 'That's where we come in' introduces Business Essentials. It runs on a black frame, flips to white for the answer, and ends on a maker credit card.

- Code: AD-0483
- Kind: Ad
- Format: Kinetic type film
- Brand: Apple Business Essentials
- Made by: Onyx Studio® (Created by Josh)
- Length: 25.9s · 20 beats · 46.3 beats/min · 5 hard cuts
- Industry: Productivity, SaaS
- Style: Kinetic type, Big type, Minimal, Morph transitions, Music-led, No voiceover, Gradients, Beat-synced edit
- Original: https://www.youtube.com/watch?v=ax5bndrPga4
- Full breakdown: https://cutmap.co/v/apple-business-essentials-kinetic-type-ad-fan-motion-piece

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-business-essentials-kinetic-type-ad-fan-motion-piece.