# Apple Card — Sweater

A live-action comedy spot in which a man wears a too-small argyle sweater and his wife quietly finds the receipt in Apple Card. The product demo is folded into the story, and the film ends on a two-line tagline and the logo.

- Code: AD-0227
- Kind: Ad
- Format: Problem and solution
- Brand: Apple Card
- Length: 38.1s · 17 beats · 26.8 beats/min · 8 hard cuts
- Industry: Fintech, Banking, Payments
- Style: Cinematic, Humorous, Phone UI, No voiceover, Captions, Slow and deliberate, Premium
- Original: https://www.youtube.com/watch?v=ynwBRLN3bms
- Full breakdown: https://cutmap.co/v/apple-card-sweater

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-card-sweater.