# Apple — Designed for Shane R.

A documentary-style film that follows a middle school band director through her day, showing how Made for iPhone hearing aids and her iPhone let her hear every note. It ends on the line 'Designed for everyone.'

- Code: BR-0140
- Kind: Brand film
- Format: Customer story
- Brand: Apple
- Length: 142.0s · 24 beats · 10.1 beats/min · 42 hard cuts
- Industry: Consumer electronics, Education, Health
- Style: Cinematic, Documentary, Music-led, No voiceover, Slow and deliberate, Premium, Device mockups
- Original: https://www.youtube.com/watch?v=mswxzXlhivQ
- Full breakdown: https://cutmap.co/v/apple-designed-for-shane-r

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-designed-for-shane-r.