# Apple — Every product carbon neutral by 2030

A kinetic type film with no voiceover. Typed black and white copy on grey, green and black panels is marked up with hand-drawn green doodles, and a few short macro shots of recycled materials break it up. It argues that Apple's plan covers every product and the whole supply chain, and it ends on a call to visit apple.com/2030.

- Code: BR-0006
- Kind: Brand film
- Format: Kinetic type film
- Brand: Apple
- Length: 75.8s · 19 beats · 15 beats/min · 27 hard cuts
- Industry: Consumer electronics, Energy and climate
- Style: Kinetic type, Big type, Handwritten type, Music-led, No voiceover, Flat 2D, Beat-synced edit, Minimal
- Original: https://www.youtube.com/watch?v=66XwG1CLHuU
- Full breakdown: https://cutmap.co/v/apple-every-product-carbon-neutral-by-2030

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-every-product-carbon-neutral-by-2030.