# Apple — Find My on iPhone 17, The Palace

A 20-second live-action ad set in a royal court. A woman announces a loss to the assembled court, then finds the missing AirPods Pro on a map in Find My on her iPhone 17. The film ends on the king and queen on their thrones, then the Apple logo.

- Code: AD-0055
- Kind: Ad
- Format: Live-action product film
- Brand: Apple
- Length: 20.1s · 11 beats · 32.9 beats/min · 7 hard cuts
- Industry: Consumer electronics, Consumer apps
- Style: Cinematic, Live action, Premium, Device mockups, Phone UI, Humorous, Push-ins, Slow and deliberate
- Original: https://www.youtube.com/watch?v=SjW_Molimx0
- Full breakdown: https://cutmap.co/v/apple-find-my-on-iphone-17-the-palace

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-find-my-on-iphone-17-the-palace.