# Apple — Hikawa Grip & Stand, Hands On

A documentary-style brand film that follows designer Bailey Hikawa from a hands-on studio intro through hand-crafted making and a co-design session to users holding iPhone in their own way. A fast montage of hands and grips opens it, and it ends on bright studio portraits.

- Code: BR-0128
- Kind: Brand film
- Format: Customer story
- Brand: Apple
- Length: 71.2s · 15 beats · 12.6 beats/min · 43 hard cuts
- Industry: Consumer electronics, Hardware, Design tools
- Style: Documentary, Live action, Cinematic, Music-led, Fast cutting, Product macro, Emotional, Beat-synced edit
- Original: https://www.youtube.com/watch?v=TTb_cjCo7Nc
- Full breakdown: https://cutmap.co/v/apple-hikawa-grip-stand-hands-on

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-hikawa-grip-stand-hands-on.