# Apple — I'm Not Remarkable

A live-action campus film that follows disabled students through a first year of college, using accessibility features as quiet props, and ends in a full-cast dance on the quad. Product shots are close and brief; the people and the feeling carry the film.

- Code: AD-0056
- Kind: Ad
- Format: Music-video style
- Brand: Apple
- Length: 170.5s · 45 beats · 15.8 beats/min · 44 hard cuts
- Industry: Consumer electronics, Education
- Style: Cinematic, Live action, Emotional, Characters, Music-led, Captions, No voiceover, Match cuts
- Original: https://www.youtube.com/watch?v=KmFPWxjmnqE
- Full breakdown: https://cutmap.co/v/apple-i-m-not-remarkable

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-i-m-not-remarkable.