# Apple — Introducing the new iPhone 18 Pro

A 3-minute launch film that moves from a moon-orbit photo to chip blueprints, heat maps, cave and surf shoots, then an exploded iPhone that reassembles into the product. Engineering and field footage alternate, with sparse on-screen type and a music bed.

- Code: LN-0235
- Kind: Launch film
- Format: Feature tour
- Brand: Apple
- Length: 177.4s · 27 beats · 9.1 beats/min · 106 hard cuts
- Industry: Consumer electronics, Hardware, AI
- Style: Cinematic, Premium, Product macro, Music-led, No voiceover, Fast cutting, Match cuts, Technical
- Original: https://www.youtube.com/watch?v=Q3zwkxqh1t0
- Full breakdown: https://cutmap.co/v/apple-introducing-the-new-iphone-18-pro

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-introducing-the-new-iphone-18-pro.