# Apple iPad Air — Introducing iPad Air with M4

A 70-second launch film that shows iPad Air through one student's day in a cafe, on a bus, outdoors and at night. Each feature gets a short caption over live-action footage, and the film ends on the product floating down onto a desk, then the Apple logo on black.

- Code: LN-0875
- Kind: Launch film
- Format: Live-action product film
- Brand: Apple iPad Air
- Length: 69.8s · 30 beats · 25.8 beats/min · 28 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Cinematic, Premium, Music-led, No voiceover, Captions, Match cuts, Beat-synced edit
- Original: https://www.youtube.com/watch?v=t-gw3vCTlVs
- Full breakdown: https://cutmap.co/v/apple-ipad-air-introducing-ipad-air-with-m4

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-ipad-air-introducing-ipad-air-with-m4.