# Apple — iPad Air with M4 launch film

A music-led launch film with no voiceover. It follows a student through a day, and every spec (M4, Pencil Pro, multitasking, Liquid Retina, battery) is shown as a moment in her life. A matched move or a hard cut carries each beat into the next, and the film ends on a floating iPad Air, 'Just landed' and the Apple logo.

- Code: LN-0782
- Kind: Launch film
- Format: Live-action product film
- Brand: iPad Air
- Length: 70.0s · 24 beats · 20.6 beats/min · 28 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Cinematic, Music-led, No voiceover, Beat-synced edit, Match cuts, Premium, Product macro
- Original: https://www.youtube.com/watch?v=oT5iDm9XRl8
- Full breakdown: https://cutmap.co/v/apple-ipad-air-with-m4-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-ipad-air-with-m4-launch-film.