# Apple — iPhone 17 feature tour

A music-led feature tour on a pale grey canvas. Short gradient-tinted headlines alternate with product renders and real footage, one feature per beat, and the film ends on the Apple logo and a long black tail.

- Code: LN-0786
- Kind: Launch film
- Format: Feature tour
- Brand: iPhone 17
- Length: 50.9s · 18 beats · 21.2 beats/min · 15 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Kinetic type, Big type, Music-led, No voiceover, Premium, Match cuts, Push-ins
- Original: https://www.youtube.com/watch?v=nXSd_TKW7_c
- Full breakdown: https://cutmap.co/v/apple-iphone-17-feature-tour

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17-feature-tour.