# Apple — iPhone 17 Pro: Detectives Solve the Mystery with 8x Zoom

A cinematic short in which two detectives search a derelict factory, and every close detail they find (a bulb, a calendar, a fuel can, a balloon) is a long-lens shot. It ends on a reveal that the whole film was shot on iPhone 17 Pro, with no voiceover and almost no copy.

- Code: AD-0209
- Kind: Ad
- Format: Live-action product film
- Brand: iPhone 17 Pro
- Length: 65.1s · 32 beats · 29.5 beats/min · 6 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Live action, Dark UI, No voiceover, Slow and deliberate, Push-ins, Music-led
- Original: https://www.youtube.com/watch?v=leYJBhat7zw
- Full breakdown: https://cutmap.co/v/apple-iphone-17-pro-detectives-solve-the-mystery-with-8x-zoom

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17-pro-detectives-solve-the-mystery-with-8x-zoom.