# Apple — iPhone 17 Pro launch film

A 60-second, music-led launch film with no voiceover. Macro renders of the phone on black, short centred feature lines and a few live-action proof shots take it from the 'PRO' title to a three-colour lineup and a closing Apple logo.

- Code: LN-0262
- Kind: Launch film
- Format: Feature tour
- Brand: Apple
- Length: 59.6s · 30 beats · 30.2 beats/min · 22 hard cuts
- Industry: Consumer electronics
- Style: Premium, Dark UI, Product macro, Big type, Music-led, No voiceover, Cinematic, 3D render
- Original: https://www.youtube.com/watch?v=TNhX1uR2vO8
- Full breakdown: https://cutmap.co/v/apple-iphone-17-pro-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17-pro-launch-film.