# Apple — iPhone 17 Pro: Powerful A19 Pro Chip

A cinematic live-action ad in which a runner crosses a barren desert, is cooled by a single water drop, and then smashes through a concrete wall into a room of astonished onlookers. A hard cut to black turns the water drop into the vapor-chamber product reveal, then the A19 Pro chip and the iPhone 17 Pro.

- Code: AD-0057
- Kind: Ad
- Format: Live-action product film
- Brand: iPhone 17 Pro
- Length: 65.1s · 28 beats · 25.8 beats/min · 30 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Live action, Humorous, Photoreal, Premium, Product macro, Beat-synced edit, No voiceover
- Original: https://www.youtube.com/watch?v=dJObc0V6hJU
- Full breakdown: https://cutmap.co/v/apple-iphone-17-pro-powerful-a19-pro-chip

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/apple-iphone-17-pro-powerful-a19-pro-chip.